Gray Flannel Dwarf

7/24/2005

Things that get under your skin

From Merriam-Webster:

Main Entry: 1plac·ard
Pronunciation: 'pla-k&rd, -"kärd
Function: noun

(Note that they are using the ampersand to replace a schwa)

Most of us know this. In fact, it never crossed my mind that people might not know how to pronounce “placard”. However, nearly every time I get on my NWA flight, and hear the spiel about it being “federal regulations to obey all posted signs and placards” it’s like fingernails on a chalkboard to me.

It’s always “Plah-CARDS” or “Plah…CARDS”. They always put the emphasis on “cards”, and half the time, the flight attendant has this quarter-second pause between the two syllables.

It’s such a little thing to be concerned about, but when you hear it twice a week for twenty weeks, it gets to be a bit annoying.

Because it is so often mispronounced, I am guessing that’s how it’s pronounced in NWA’s training videos.


Tags: , , — cswiii @ 2:49 pm

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